Watch this short video please:
“The video is made by The Norwegian Students’ and Academics’ International Assistance Fund (www.saih.no). With the cooperation of Operation Day’s Work (www.od.no). With funding from The Norwegian Agency for Development Cooperation (Norad) and The Norwegian Children and Youth Council (LNU). Music by Wathiq Hoosain. Lyrics by Bretton Woods (www.developingcountry.org). Video by Ikind Productions (www.ikindmedia.com) Music Producer”
Summary of the explanation of the video:
Imagine if Africans see this video and this is the only information they ever got about Norway? What would they think about Norway? And what do people think when they hear the word ‘Africa’? Probably hunger, poverty and AIDS? ! No wonder because this is the only thing media talks about.
These images can engage people on short term but probably many people will give up because it seems like nothing is getting better. There is a need to educate ourselves on the complex issues and get more focus on how western countries have a negative impact on Africa’s development. If people want to address the problems the world is facing we need to do it based on knowledge and respect.
This video demonstrates perfectly how people see development aid. They see hunger, so they send food, they think the problem is solved and they feel great about it (like music for life is a big party)! But the real problem isn’t hunger but they lack of ability to buy or produce food themselves. People don’t get the bigger picture. Sending some food probably will prevent people of dying the next day but it won’t solve the problem on long term. To solve problems we indeed need to do it based on knowledge and respect! For example we can show them respect by listening to them, and In this way we also will be able the detect the real problem(s)!